Bartisans. 5.53x ROAS. 1.28M unique accounts on $1.59K in spend.
No visibility into break-even. No clear customer composition.
Bartisans had no clear visibility into their break-even point or their customer composition. Scaling campaigns without this foundation amplifies unprofitable acquisition. Before spending a rupee on ads, I needed to establish the exact profitability threshold required for growth to make financial sense.
Forensic audit first. Spend second.
I executed a forensic audit first, segregating existing retention customers from new acquisition targets and defining the exact profitability threshold required. With a verified baseline secured, I deployed Meta campaigns targeting new acquisition audiences with creative built around Bartisans' product differentiation. Retention sequences ran simultaneously to increase purchase frequency from existing high-value customers.
Two campaign tracks. One profitability framework.
Two separate campaign tracks, new acquisition and retention, each with different creative, different objectives, and different success metrics. Total spend: $1.59K. Total return: $8.83K.
5.53x ROAS. $8.83K returned on $1.59K spent.
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